About Will Farley
Will Farley joined Amazon in 2016. As a Senior Frontend Engineer, he has lead multiple projects within Amazon Retail that have impacted over a million Amazon Sellers and even more Amazon Customers. Will is experienced in designing and building enterprise JavaScript applications and build tools. He emphasizes the importance of staying on top of trends in frontend technology and has effectively introduced many new architectures to platforms at Amazon. An active open source contributor and maintainer, Will’s work on Service Workers and Cookiecutter has received praise from well known developer advocates including Addy Osamani and Daniel Roy Greenfeld.
Presentations / Workshops
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Autonomy: Frontends as a Service (slides) by Will Farley
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Zero Time to Load by Will Farley
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Websockets at Amazon by Will Farley
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CSS Modules by Will Farley
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Writing CLI Tools in Node by Will Farley
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AWS Amplify and Sumerian Overview and Demo by Will Farley
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Intro to Javascript by Will Farley
Open Source
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SW Precache Webpack Plugin
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CookieCutter Webpack
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Workspace Resolver
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Workbox
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Create React App
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Storybook
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Karma Webpack
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CookieCutter Django
Projects
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Amazon A+ Content
Will Farley played the lead role in designing and developing a content creation framework to support ingesting brand content from over fourty thousand users a day that is published to several million products on Amazon.com each month. The framework renders over 50+ unique content modules used in multiple platforms including Seller Central, Vendor Central and an internal tool. It supports the creation of many types of content such as videos, carousels, hot spots, and other dynamic interactive content.
A+ brand examples:
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HZDG Website
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Mighty Organic